JCPenney’s “New Look. New Year. Who Knew!” Back-to-School Campaign Features Cutting Edge, Creative Marketing Aimed at …

JCPenney’s “New Look. New Year. Who Knew!” Back-to-School Campaign Features Cutting Edge, Creative Marketing Aimed at …
PLANO, Texas—-J. C. Penney Company, Inc. today launched “New look. New year. Who knew!™,” an innovative, integrated marketing campaign for the 2010 Back-to-School season. When it comes to marketing to teens, JCPenney has always led the way with cutting edge, creative marketing and this Back-to-School season is no different.

Read more on Business Wire via Yahoo! Finance