Through their vitual shopping mall (DSCoupons.com), DonationStreet is helping non-profits in their fundraising endeavors by allowing them to tap into the multi-billion dollar online sales market. Jupiter Research estimates that this market will reach $117 billion by 2008. DonationStreet has registered over 1000 top stores – from Expedia to Land’s End, REI to Gap, Moosejaw to Best Buy and Wal-Mart, to provide the ‘shopping experience’ for the non-profit supporters.
In addition, DonationStreet uses a proprietary program that searches the web for coupon codes, special sales and the like, from their base of stores. These deals are continuously updated, insuring an incentive for repeat visitors. Shoppers access DSCOUPONS.COM through the non-profit website, saving the non-profit thousands of dollars in web set-up costs. For every purchase made through the virtual mall, the non-profit organization receives a percentage of the sale and a portion goes to the company. This fee is paid by the online store.
With the online marketplace growing tremendously and the non-profit donation base sliding, this is a great alternative revenue generating opportunity for non-profits. DonationStreet provides the perfect incentive for people to shop online and at the same time support the charity or non-profit of their choice. The only obligation to the non-profit is to promote the virtual mall to their constituency and supporters. DonationStreet has made it simple to make the portal accessible to all non-profits, regardless of their technical expertize.
Once non-profit has become a member, they can simply link through DonationStreet Links or the more technically sophisticated Town Banners, Today’s Coupons, et al. DonationStreet supplies all the details, again simplifying the technological maintenance of the site. Another important aspect of the site, unlike similar sites, is that consumers don’t need to register to access the site.
No one likes to ask for money – even for a good cause so this is the perfect way for patrons to support their causes by simply buying what they were going to buy anyway. With the economy hitting everyone so hard, Non-Profits are looking for new sources of donations.
Not for profit organizations can sign-up by using an online form available at DSCoupons.com.
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