Why does Yahoo pose FAKE questions for advertisers to answer?

I am rarely on answers but I stumbled upon this question:

Do you think that dividing the Survivor tribes by race will have any ramifications for the show or network?

I was annoyed to find that YAHOO’s marketing staff posed the question so that MARK BURNETT could answer it. Another search for Mark Burnett revealed several more questions from Anonomous users that Mark answered.

Does anyone else think that Yahoo is exploiting their own tools to stage scenarios with advertisers instead of simply encouraging Mark to INTERACT with the community?